Client
Pablo Guzman
Zenthai Shiatsu

Services
Branding
Creative Direction
Social Media

Pablo Guzman offers disciplines like Zenthai Shiatsu (combining Zen Shiatsu, Thai massage, and osteopathic techniques), meditation, and yoga to bring freedom to the structural, energetic, and emotional bodies. He works with passion, love, and compassion to help people find balance, peace, and greater awareness in their lives.


We created a brand that reflects Pablo Guzman’s values, vision, and personality, while capturing the essence of Zenthai Shiatsu, yoga philosophy, and the benefits these practices bring to the structural, energetic, and emotional bodies. The brand embodies wellness, growth, peace, and presence, and remains joyful, inspiring, and adaptable to Pablo’s diverse offerings.

The minimal, playful logo features flowing shapes subtly inspired by nature, honoring qualities like flexibility (leaves), strength (roots), resilience, and the joy of simply being.

The brand’s core concept is Move with Stillness—a reminder that while everything is in constant motion, true ease comes from finding inner stillness in every moment.

We also deconstructed the logomark into separate elements to create new visual worlds and tell different stories.

Thanks for watching,
keep moving.