Client
Namasterri

Services
Logo Design
Brand Identity
Brand Strategy
Art Direction
Social Media

Namasterri is a yoga community offering healthy practices to help individuals become their most authentic selves and inspire one another along the journey. Through diverse disciplines, Namasterri creates and shares multi-sensory experiences to help people discover and express their truest selves.

We wanted to create a brand that celebrates all shapes, forms, and layers of human kindness—a community that offers a safe space for experience, openness, and wisdom, leaving no room for judgment or shame. A brand that embodies life, wellness, growth, and awareness.

At the same time, we aimed to reflect the many different experiences one can have at Namasterri, emphasizing that there’s no final destination—only a shared path.

The four elements are arranged minimally and interact with one another, symbolizing the many facets of the Namasterri brand. At the center, an open space forms the shape of an eye, representing awareness within all these elements.

The symbol embodies all our parts: body, mind, soul, and the higher self. It also conveys connection with others, illustrated by two abstract figures holding each other in a pose reminiscent of acroyoga.

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keep becoming.