Client
Ashtanga Yoga Gracia

Services
Branding
Art Direction
Web Design
Social Media

Ashtanga Yoga Gracia is a Yoga Studio in the center of Barcelona. It is a safe space for individual development on physical, mental, emotional, and spiritual levels.
“Shala” means “home” in Sanskrit—because that’s what this space is. A shared home that becomes yours every time you unroll your mat.

Our goal in working with Verónica, the owner of Ashtanga Yoga Gracia, was to create a brand that reflects trust, inspiration, and connection. We wanted to capture what yoga means to her: the comfort and freedom of being fully yourself, and the feeling of being at home.

The logo reflects the interconnection between all things.

Our lives are shaped by connections that go beyond what our eyes can see. We are the breath that unites body and mind; the result of our decisions, the people around us, the places we go, the ideas we believe in, the thoughts we nurture, and the attention we give.

The logo is designed to draw focus toward the center—the “drishti”—where all elements connect. It symbolizes presence, the space where we simply are.

Thanks for watching,
Lokāḥ samastāḥ sukhino bhavantu.