Ari Saso: A Branding & Communication Studio Shaped by intention and purpose
What began in 2016 as the personal creative vision of Ariadna Sala has evolved into Ari Saso—a design studio turning bold ideas into meaningful visual experiences. Rooted in thoughtful design and guided by purpose, the studio partners with visionary brands around the world to shape work that not only meets today’s needs, but helps define a more connected, intentional tomorrow.
At the heart of Ari Saso is Ariadna Sala Soler, an art director, graphic designer, and multidisciplinary artist from Igualada, a small town near Barcelona. With a practice that spans branding, advertising, packaging, conceptual communication, web design, art, and photography, Ariadna explores color, form, typography, texture, and composition to create visual languages that are harmonious, honest, and emotionally resonant.
Her process begins by uncovering the essence of a brand—finding the right concept and building a visual narrative that aligns with strategy, purpose, and feeling. Collaboration is fundamental to her work, and she thrives on partnering with passionate people to co-create, inspire, and grow together.
Before launching Ari Saso, Ariadna worked with top agencies such as TBWA Barcelona, Young & Rubicam, Buzz, Keenfolks Marketing Agency, contributing to projects for clients like Hornimans, L’OR Coffee, Henkel, CND, Vichy Catalan, Open Arms NGO, Nissan, Fira de Barcelona, Vueling, La Caixa, YourGoodSkin, and Danone, among others.
Her aesthetic is diverse and deeply influenced by nature and art. She believes in the power of visual storytelling to connect, inspire, and ultimately contribute to a more meaningful world.
Ari Saso 